May 26, 2021
Selling your business? The strength of your customer base and brand can help drive your value up. Recurring revenue stream, customer retention and value offering in project-related businesses are core components for predictable sales and positive top-line growth. When it comes to customer retention, a well-defined brand and value strategy is essential to growing your base of loyal customers, while also attracting new ones. For example, CHV Group recently worked with a project-based company in the field of capital equipment installation. This particular company had inconsistency in revenue, due to an insufficient pipeline of customers. Integrating a business development team with a long term strategy made the company much more consistent, allowing the performance and brand to remain focused on thinking 2-3 years ahead with systems in place to both retain and attract customers. In a separate case study, we worked with a business that had excellent customer growth. However, the product mix was heavily influenced by the gross margin of individual products and, thus, diluted the overall bottom line. Another thing to consider is the quality of growth. When in doubt, always opt for profit growth, rather than sales, if you plan on selling or exiting your business. Want to talk more about potential ways to improve your Recurring Revenue Streams? Contact our team today at CHV Group!